Wind turbines Free Essay Example, 2750 words

History has provided immense details regarding wind turbines and how they produce electricity. History has even helped in learning that wind turbine helps in the production of energy and can help in decreasing the use of harmful fossil fuels that is used in electricity production and can change the field of energy by providing safe and environment friendly energy to consumers throughout the world. Body What Are Wind Turbines Used For The historical knowledge of wind turbine clearly states that wind turbine can be used for various tasks. For example wind turbines have been previously used for the purpose of draining Rhine Delta. But the main purpose due to which wind turbines are gaining popularity and have remained popular for several years is that wind turbines have the ability to generate electricity that is safe for the environment. In order to identify whether wind turbines produce eco-friendly energy or not, it is essential to understand how wind turbines work. How Wind Turbines Work The first step in the operation of wind turbine is the rotation of the rotor blades that are connected to the turbine and these blades rotate as wind passes through them. We will write a custom essay sample on Wind turbines or any topic specifically for you Only $17.96 $11.86/pageorder now Wind turbines can have more than one rotor blade attached to them and the diameter of these blades are around 30 to 80 meters. The length of the blades is very essential for production of more energy. The higher the length of these blades, the higher will be the production of energy. The movement of these blades is essential for the turning of a shaft that is located within the box that is attached on top of the wind turbine. The movement of these shafts is essential for the gearbox to work which is essential for the increase in the speed of the rotation of the blades. The box that is located above the tower eve comprises of a generator that is essential for the conversion of the energy of blade rotation into electricity (Energy. gov, 2015(a)). The wind turbine is connected with a transformer which is used to convert the electricity being generated into voltage that has been set to be distributed to the households and organizations that are connecte d with the national grid and the national grid is powered by the transformer. The blades of a turbine are connected to a tower this tower is at least 75 meters long and is placed in an upright position so more wind energy can be consumed. Wind turbines even comprise of a monitor that is useful for the detection of the speed as well as the direction in which the wind is blowing.

Literary Techniques Used by Fyodor Dostoyevsky in Crime...

A Study of the literary techniques used by Fyodor Dostoyevsky in Crime and Punishment to convey the downfall and subsequent rise of the main character. Crime and Punishment by Fyodor Dostoyevsky is the story of a young student Raskolnikov and his need to murder an old woman to prove one of his many philosophies. The book begins with the murder, but the primary focus is on his reasoning and reactions before and after the act. It is set in St Petersburg where the main character, Raskolnikov, appears to be an ex-student living, in poverty, a life of lethargy. However, it soon emerges that he, despite the physical nature of his situation, has a very active mind. To reveal whether he is of a special breed of humans, he finds†¦show more content†¦He had been crushed by poverty The use of crushed here implies that Raskolnikov is profoundly affected by the destitution from which he endured. This plays a large part in his mentality and the developments of his theories. The feeling that he has nothing to live for certainly further propels him towards his acts of murder. If he were indeed able to perform this act, without feeling regret, then he would be able to consider himself more than just a poor student. The author shows that Raskolnikov has grown to into his state of mind, suggesting a progression over a period of time. The theory that poverty is the cause of his actions is mentioned in the Epilogue during his trial: [Raskolnikov replied] that the cause of the whole thing had been his rotten social position, his poverty and helplessness However, it is not just his theories that this setting has nurtured; he has also become angry at everything around him: by this time, so much vicious contempt had built up in the young mans soul The phrase vicious contempt is very strong, and shows how the setting has encouraged the hatred inside him. It is the combination of this anger, apparently caused by the setting of poverty and pain, and Raskolnikovs keenShow MoreRelated Dostoevsky as Performer Essay4297 Words   |  18 Pagessleep with the sound of one of their parents reading. His mother would sometimes read to Fyodor from The Lives of the Saints, stories that imprinted themselves on his mind and were of great significance to his later development (Magarshack 26). The Gothic novels of Ann Radcliffe were favorites of the Dostoevskys. Frank contends that Dostoevsky, influenced by Radcliffe, would later incorporate Gothic techniques of plot, character, and atmosphere and carry them to a peak of perfection that has neverRead MoreArthur Miller s Psychological And Social Magnitude Of His Characters1657 Words   |  7 Pages(Shmoop) a) He wanted to achieve success through hard work, initiative, and determination. The Depression quickly ruined the success of Miller family and decreased their social status; this event caused the family as a whole to struggle, but Arthur used this to shape himself into the man he was to be. b) The struggle and change had an evident impact on Arthur Miller. As the years go by, it is no surprise that the majority of his plays deal with individuals rendered helpless in the face of uncontrollable

Medicine and Health Continuing Professional Development

Question: This Continuing Professional Development for the role of pharmacist Reflection: 1. What do you need to learn? 2. How is this learning relevant to the safe and effective practice of pharmacy? 3. Why do you think that this learning may be useful for your future practice? 4. What have you learnt? 5. Give an example of how what you have learned could be applied to patient care in your future role as a pharmacist 6. What have been benefits of these activities to your learning? Answers: 1. What do you need to learn According to the given literature review on peptic ulcer disease (PUD), I have come across the clinical manifestations, condition and diagnosis of the disease. This, in particular, includes an understanding of the associated factors in relation to PUD. Therefore, I need to learn about the various effective strategies that need to be implemented for providing proper education and management of risk factors to patients in association with development and recurrence of the peptic ulcer. I need to learn about the suitable methods and steps that need to be taken for encouraging patients to remain abstain from drinking and smoking. I also need to have detailed knowledge regarding the pathophysiology of the disease, which includes understanding the causes and interventions associated with the disease. I need to understand the basic principles of the associated diagnosis process for proper implementation of the various kinds of medical processes associated in relation to PUD. The understandi ng process also includes knowing the advantage of using endoscopy over other available methods of diagnosis that includes first line therapy and other associated methods that primarily causes bleeding. I also need to acquire knowledge regarding the manifestations of the disease for providing proper support and care to the patient. 2. How is this learning relevant to the safe and effective practice of pharmacy? Learning of the clinical manifestations, condition and diagnosis of PUD process will help in understanding the rationale regarding the several consequences and factors associated with PUD. The process will also help in understanding the primary cause and the symptoms associated with PUD. This includes a detailed study of the bacterial model H. pylori and its role for causing PUD. The learning will also provide guidelines to develop knowledge regarding the imbalance caused between mechanisms, which protect the epithelium, and agents that attack such as pepsin, NSAIDs and bacteria. The understanding will also help to develop knowledge regarding the role of important factors, which plays a key role in the epithelial defence system. This learning also facilitates in understanding the role prostaglandins in terms of epithelial protection associated with the activities of Cyclooxygenase (COX) enzyme. Thus, in brief, the learning facilitates in understanding the aetiology and epidemiology o f PUD. The understanding will help the pharmacists to develop and prescribe small doses of NSAID drugs in order to reduce the chances of developing the peptic ulcer in the future. In association with the safe and effective practice of pharmacy, the learning will also help the pharmacist to understand regarding the various kinds of diagnosis methods associated for safe removal of the ulcer. 3. Why do you think that this learning may be useful for your future practice? Learning regarding PUD helps the pharmacist to develop knowledge regarding a system of planned and structural design for imparting information which emphasizes on the risk factors influencing the development of the infection and prevention of peptic ulcers. The learning process also imparts knowledge upon the risk factors associated with this particular disease which includes factors like an infection by H. pylori, use of NSAIDs, drinking, cigarette smoking, spicy food, stress which leads to the development of the ulcer. The learning process also plays a key role in understanding the relationship between human beings and the bacteria H. pylori in terms of physiological consequences of the infection produced and the subsequent disease state. The learning will also help in acquiring knowledge regarding the clinical features which primarily includes complications like perforation and bleeding which is a common factor associated with peptic ulcer. Proper knowledge and learning regarding PUD will also help in knowing the primary symptoms that remains associated with the onset of PUD which includes anaemia, loss of appetite, excessive vomiting and other complication and thereby will help the pharmacist to take immediate and effective step. The understanding also helps in implementation of effective diagnostic processes which includes endoscopy and the other related therapies for establishing satisfaction among patients. 4. What have you learnt? In accordance with the present topic, I have learnt that a sore in the inner lining of the upper small intestine or stomach is primarily responsible for causing a peptic ulcer. With the breakdown of the mucosal membrane of the stomach or small intestine, digestive juices containing hydrochloric acid and an enzyme called pepsin, causes potential damage to the intestinal and stomach tissues. Peptic ulcer diseases (PUD) are primarily divided into two main types-1) Gastric ulcers (formed in the stomach), 2) Duodenal ulcers (formed in the upper small intestine). From the given literature review, I have also learnt that peptic ulcers are caused by several factors. The primary factors include infection with Helicobacter pylori (H. pylori) and use of various kinds of nonsteroidal anti-inflammatory drugs (NSAIDs) such as naproxen, aspirin, ibuprofen etc, which are associated with a breakdown of the protective mucus layer. Although NSAIDs are most commonly used medicine for PUD throughout the world, complications are seen among older people using high doses of NSAIDs. This is because NSAIDs inhibit the rate-limiting enzyme Cyclooxygenase (COX) that plays a key role in synthesizing prostaglandins from arachidonic acid. COX-1 and COX-2 are the two main isoforms of COX. COX-1 stimulates the production of prostaglandins in the gastric mucosa while COX-2 is associated with prostaglandins production in the stomach, liver, kidney and intestines. Inhibition of the enzyme COX-1 in particular by non-selective NSAIDs results in the formation of peptic ulcer s. Furthermore, I have learnt that the primary symptoms associated with PUD include a burning, aching pain between the belly button and the breastbone, loss of appetite, which results in weight loss, nausea, perforation, bleeding, vomiting and bloating. The present review also emphasizes the fact that peptic ulcers are more common in smokers than in non-smokers. It has been reported that smokers are associated with different kinds of chronic disorders, which includes systematic mastocytosis (abnormal infiltration of the mast cells), pulmonary diseases, renal disorders and cirrhosis. From the present literature review, I have also learnt that the commonly used clinical practice associated with PUD includes Endoscopy, Radiology, Proton pump inhibitor therapy (PPI), Prophylaxis (particularly applied to individuals associated with NSAIDs). 5. Give an example of how what you have learned could be applied to patient care in your future role as a pharmacist Learning and understanding of the PUD will help in spreading general awareness among people by evaluating patients requirements, thoughts, beliefs and perspectives for treating the clinical symptoms. The finding will assist me to develop a condition that promotes maintenance of proper health and hygiene as bacterial contamination rapidly spreads through air and water. Individuals shall not be allowed to come in direct contact with the patient diagnosed with the disease. I will be in a unique position to encourage people to remain abstain from drinking and smoking and in the case where it is not possible to cut off the bad habits introduction to other therapies needs to be offered. I will acquire knowledge to make a recommendation for use of small doses of NSAID to slow down the risk of ulcer complications in the future. Furthermore, the present finding will help me in spreading increased awareness among people with O blood group in particular as because the bacteria H. pylori has hig h affinity to bind specifically to the antigen of blood group O. Thus, this will further assist me for providing additional education primarily emphasizing the importance of the widely available diagnostic methods for proper administration of the drug therapies. 6. What have been benefits of these activities to your learning? Activities undertaken during understanding and learning of PUD will help the people to provide proper education regarding the symptoms and course of diagnostic processes. The benefits also includes knowing about the type of ulcer that has been formed. Peptic ulcer depending upon the shape and size is categorized as type 1,2,3,4 and 5 which defines different stages of the ulcer. The activities will also help in providing effective awareness and knowledge regarding the causes of the disease. Activities will also encourage the people to use NSAID at very small doses in order to counter effect the harmful effects NSAID which itself is associated with the development of an ulcer or may be prescribed for using analogues of prostaglandins. The activities will also help in developing ideas regarding various kinds of medical therapies associated in the treatment of ulcer and what methods shall need to be implemented depending upon the shape, size and the course of development of the ulcer. Th e learning benefits also include the understanding of the treatment that needs to be followed after endoscopy and the choice regarding the first line therapy. This will also benefit in providing knowledge regarding the other diagnostic methods associated in case if patients with PUD are not confirmed with endoscopy.

Red Tacton Essay Example

Red Tacton Essay Chapter 3: The Shooting Modes U ntil now I have discussed the basics of setting up the camera for quick shots, relying heavily on features such as AUTO mode to take pictures whose settings are controlled mostly by the camera’s automation. As with other sophisticated digital cameras, though, with the PowerShot S100 there is a large range of options available for setting the camera, particularly for taking still images. One of the main goals of this book is to explain the broad range of features available.To do this, we need to turn our attention to two subjects—shooting modes and the Shooting menu options. First, I’ll discuss the shooting modes. Whenever you set out to record still images, you need to select one of the available shooting modes: AUTO, Program, Shutter Priority, Aperture Priority, Manual, Scene, Creative Filters, or Custom. (The only other mode available is for movies. ) So far, we have worked with the AUTO and Program modes. Now we will look at the others, after some review of the first two.AUTO Mode I’ve already discussed this shooting mode. This is the one you probably want to select if you just need to have the camera ready for a quick shot, maybe in an environment with fast-paced events when you won’t have much time to fuss with settings of things such as ISO, white balance, aperture, or shutter speed. To set this mode, turn the mode dial, on top of the camera 47 PHOTOGRAPHER’S GUIDE TO THE CANON POWERSHOT S100 to the right of the shutter button, to the green label with the word â€Å"AUTO† in it.When you select this mode, the camera makes quite a few decisions for you and limits your options in several ways. For example, you can’t set ISO or white balance to any value other than Auto, and you can’t choose the metering method or use exposure bracketing. You can, however, use Tracking AF, which is discussed in Chapter 4. To turn on that feature in AUTO mode, just press the exposure compensation button (top direction button) once. The inability to set white balance in AUTO mode can present a problem for certain types of shooting.In my experience, the PowerShot S100’s Auto White Balance setting does not do well with tungsten lighting. When I shoot with tungsten light bulbs illuminating a subject indoors, I have found that the Auto White Balance setting is considerably different than the Tungsten setting, which is available only if I switch to a shooting mode such as Program or Aperture Priority. So, if you need to shoot indoors under artificial light of this sort, you may want to avoid using AUTO mode. If you use flash or another daylight-balanced light source, there should not be a problem, because the Auto White Balance setting does well with flash and daylight. ) Perhaps most important, in AUTO mode you cannot select RAW for the image quality setting, which is set automatically to JPEG. I’ll discuss RAW later, in Chapter 4, but if you want to h ave the highest possible quality of images or intend to process them using one of the more sophisticated photo editing programs, like Adobe Photoshop, you won’t like having to do without the RAW quality setting.One interesting aspect of AUTO mode is that, in this mode, the camera uses its built-in programming to attempt to figure out what sort of subject or scene you are shooting. (See the chart of icons displayed and what they mean at page 206 of the Canon user’s manual. ) So, if you see different icons, or the AUTO icon with different-colored backgrounds, that means 48 CHAPTER 3: THE SHOOTING MODES that the camera is evaluating the scene for factors such as brightness, backlighting, the presence of human subjects, and the like, so it can use the best possible settings for the situation.For the image on the left above, the camera used its generic AUTO setting, while, for the one on the right, where the subject was closer to the lens, the camera interpreted the scene a s a macro, or closeup shot, and switched automatically into Macro mode, indicated by the flower icon. At other times, the camera may decide that the subject is a backlit human, a human in a spotlight, or a sunset. (It’s interesting to note that the camera does not have a dedicated â€Å"sunset† setting as a Scene type that you can select; but, f you want the camera to use good settings for a sunset scene, you can try using AUTO mode, and the camera presumably will attempt to set itself so as to optimize the scene, by emphasizing reddish hues, for example. ) Program Mode Choose this mode by turning the mode dial to the P setting. Program mode lets you control many of the settings available with the camera, apart from shutter speed and aperture. (You still can override the camera’s automatic exposure to a fair extent, by using exposure compensation, as discussed in Chapter 2, as well as exposure bracketing, discussed in Chapter 4, and Program Shift, discussed in C hapter 5. You don’t have to make a lot of decisions if you don’t want to, though, because the camera will make reasonable choices for you as defaults. However, you 49 PHOTOGRAPHER’S GUIDE TO THE CANON POWERSHOT S100 should note that, even though shutter speeds as slow as 15 seconds are available in Shutter Priority and Manual exposure mode, the camera will never choose a shutter speed longer than one second in Program mode. One way to look at Program mode is that it greatly expands the choices available through the Shooting menu and the Function menu.You will be able to make choices involving picture quality, image stabilization, ISO sensitivity, metering method, and others. I won’t discuss all of those choices here; if you want to explore that topic, go to the discussions of the Function menu and the Shooting menu in Chapter 4 and check out all of the different selections that are available. It is worth mentioning here that Program mode has the great adv antage of letting you choose RAW quality for your still images. To do that, activate the Function menu by pressing the Func. /Set button in the center of the control dial.Using the up and down direction buttons, navigate down to the third-tobottom item on the list of icons on the left side of the screen. Then use the right button or the control dial to select RAW from the list on the bottom of the screen, as opposed to JPEG. (JPEG stands for Joint Photographic Experts Group, an industry group that sets standards for photographic file formats. ) Or, if you prefer, select RAW+JPEG. With that setting, the camera actually records two images as noted, so you will have both the RAW and the non-RAW (JPEG) image available.This choice can be useful if you won’t have immediate access to software for editing the RAW images, and want to be able to use the lesser-quality images quickly. Aperture Priority Mode You set the camera to the Aperture Priority shooting mode by turning the mode di al to the Av setting; the Av stands for Aperture value. Before discussing the nuts and bolts of the settings for this mode, let’s talk about 50 CHAPTER 3: THE SHOOTING MODES what aperture is and why you would want to control it. The camera’s aperture is a measure of the width of its opening that lets in light.The aperture’s width is measured numerically in f-stops. For the PowerShot S100, the range of f-stops is from f/2. 0 (wide open) to f/8. 0 (most narrow). The amount of light that is let into the camera to create an image on the camera’s sensor is controlled by the combination of aperture (how wide open the lens is) and shutter speed (how long the shutter remains open to let in the light). For some purposes, you may want to control the width of the aperture but still let the camera choose the corresponding shutter speed. Here are a couple of examples involving depth of field.Depth of field is a measure of how well a camera is able to keep multiple obj ects or subjects in focus at different distances (focal lengths). For example, say you have three of your friends lined up so you can see all of them, but they are standing at different distances—five, seven, and nine feet (1. 5, 2. 1, and 2. 7 meters) from the camera. If the camera’s depth of field is quite shallow at a particular focal length, such as five feet (1. 5 meters), then, in this case, if you focus on the friend at that distance, the other two will be out of focus and blurry.But if the camera’s depth of field when focused at five feet is broad, then it may be possible for all three friends to be in sharp focus in your photograph, even if the focus is set for the friend at five feet. What does all of that have to do with aperture? One of the rules of photographic optics is that the wider open the camera’s aperture is, the smaller its depth of field is at a given focal length. So in our example above, if you have the camera’s aperture set to its widest opening, f/2. 0, the depth of field will be relatively small, and it will be possible to keep fewer items in focus at varying distances from the camera.If the aperture is set to the narrowest opening, f/8. 0, the depth of field will be greater, and it will be possible to have more items in focus at varying distances. 51 PHOTOGRAPHER’S GUIDE TO THE CANON POWERSHOT S100 With a camera like the PowerShot S100, with its relatively small sensor and wide-angle lens, the effects of aperture on depth of field are not as pronounced as with some other cameras. However, the following images generally illustrate the effects of aperture settings on depth of field, using a model car, model truck, and automotive sign as subjects. 52 CHAPTER 3: THE SHOOTING MODESIn these photos, the car was about 16 inches (35. 5 cm) from the S100’s lens, with the truck at 4 feet 4 inches (132 cm) and the sign at 10 feet 10 inches (3. 3 m). In all three cases, focus was set on the car. F or the first image, at the top, the aperture of the S100 was f/2. 0, the widest possible. With this setting, much of the image is out of focus, because the depth of field at this aperture was quite narrow, and the truck and sign were outside of the range of sharp focus. The second image was taken with the aperture set to f/2. 8, resulting in a broader depth of field, and consequently more of the image is in focus.The final image was taken with the aperture set to f/5. 6. These photos should illustrate fairly clearly the advantage of â€Å"stopping down† to a narrow aperture such as f/5. 6 or even f/8. 0 when you want to enjoy a broad depth of field and keep as many subjects as possible in sharp focus. In practical terms, if you want to have the sharpest picture possible, especially when you have subjects at varying distances from the lens and you want them to be in focus to the greatest extent possible, then you may want to control the aperture, and make sure it is set to the highest number (narrowest opening) possible.On the other hand, there are occasions when photographers prize a narrow depth of field. This situation arises often in the case of outdoor portraits. For example, you may want to take a photo of a subject outdoors with a background of trees and bushes, and possibly some other, more distracting objects, such as a swing set or a tool shed. If you can achieve a narrow depth of field, you can keep your subject in sharp focus, but leave the background quite blurry and indistinct.This effect is sometimes called â€Å"bokeh,† a Japanese term describing an aesthetically pleasing blurriness of the background. You have undoubtedly seen images using this effect. In this situation, the blurriness of the background can be a great asset, reducing the distraction from unwanted objects and highlighting the sharply focused portrait of your subject. In the next example I 53

Pros and Cons of Partnership as a Form of Ownership Essay Essay Example

Pros and Cons of Partnership as a Form of Ownership Essay Essay Example Pros and Cons of Partnership as a Form of Ownership Essay Essay Pros and Cons of Partnership as a Form of Ownership Essay Essay Essay Topic: Pros and Cons Q. 1 Identify the pros and cons of the partnership as a signifier of ownership? A partnership is formed when two or more people engage in a concern activity and portion investing. net income and loss. Just like any other signifier of ownership. it has its advantages and disadvantages. Following we discuss some of the pros and cons of a partnership. Professionals of the Partnership ( 1 ) Ease of Formation: Partnership is relatively simple to organize. All you need to organize a partnership is an understanding. A verbal understanding is adequate to get down a partnership nevertheless it is much recommended that partnership be formed based on a written legal partnership understanding. ( 2 ) Support: Partnerships by and large have a low startup cost. With two or more people puting capital in the company. the concern will hold a much stronger fiscal land. Two or more people can besides hold better entree to outside financess needed to run the concern ( 3 ) Divided Duty: In a partnership duties of running a concern are shared by the proprietors. Shared responsibilities ease the work burden on persons and can besides increase productiveness by dividing duties in a manner that persons can utilize their particular accomplishments to maximise the end product. ( 4 ) Support: Owning and running a concern can be really demanding. disputing and nerve-racking. Having a concern spouse can give you a small peace of head because a spouse can supply moral support when needed. ( 5 ) Tax: The income profit/loss in a partnership flows through the concern to single spouses for revenue enhancement. In other words the spouses are taxed merely on the BASIC of personal income i-e how much loss or net income a spouse endured. Cons of Partnership: ( 1 ) Liability: In a partnership both spouses have un-limited liability ( non in LP and LLP ) . Both spouses are responsible for non merely their ain actions but besides the actions of their spouses. So. if your spouse fails to pay a debt. you personally are responsible for paying that debt and frailty versa. If person sues the partnership and the concern doesn’t have adequate money to cover the disbursals than the spouses personal assets will be at interest. ( 2 ) Conflicts and Disagreements: Partnerships are for the long term and over the class of clip struggles arise and disagreement happens. Whether these are personal or direction manner struggles. They can adversely impact the concern. When general spouses don’t agree it can detain the determination devising clip of the company and a bad struggle is adequate to fade out a partnership. ( 3 ) Dependence on Spouses: The success of any partnership depends to a great extent on part from all spouses. If a spouse withdraws the concern will be crippled. if a spouse dies the partnership can decease with him. Furthermore you can’t do any concern determination on your ain you’re dependant on your spouse. ( 4 ) Trouble Withdrawing: It is non that easy to acquire out of a partnership. Whoever needs to retreat will be personally apt for any pecuniary duties due at the clip of withdrawl. Q. 2 Discuss support options for little concern? In order to run a concern you need capital. Geting the money together to get down a new concern is the top precedence of any enterpriser. There are several ways to finance a little concern. Following are some options for financing a little concern. ( 1 ) Personal Resources: Using your ain assets is the most common signifier of little concern funding. You can utilize money from your salvaging. inquire household or friends for capital or utilize a recognition card. ( 2 ) Loans: In order to startup a new concern. enterpriser borrows money from the Bankss. The Bankss charge an involvement rate on the money Lent. The concern proprietor must pay the original money borrowed plus the accrued involvement over the life of the loan. In today’s economic system it is non easy to procure a commercial loan with the bank. A better and easier manner for a new concern to acquire a bank loan is with loan warrant from the SBA. ( 3 ) Angels Investors: Another manner to fund a little concern is by private investors. Angel Investors are persons who have a batch of money and are looking to put a big sum into a profitable concern for fiscal addition and net incomes. ( 4 ) Venture Capital: The companies who fund promising and high potency companies in exchange for ownership portions are known as venture capital houses. Venture capital is the money provided by venture capital houses to startup concerns that are perceived to hold a long term growing potency. It has a high hazard for investor but besides has possible for above mean net income returns. 3. Determine and discourse how managerial accounting can assist directors with merchandise costing. incremental analysis and budgeting? Managerial accounting provides accounting information needed by directors inside an organisation to run its twenty-four hours to twenty-four hours operations. It provides directors with fiscal information’s needed to do sound concern determinations. Managerial accounting information includes budgeting. merchandise costing. public presentation studies. discrepancy analysis and fiscal ratios. Following we look at three managerial responsibilities that rely on information received from managerial accounting: ( 1 ) Merchandise Costing: Merchandise costing is the procedure of accurately find the cost of a individual merchandise. by analysing all the disbursals that accrued from the beginning ( natural stuff ) to the terminal ( sale ) . In traditional costing method indirect costs are applied to merchandises. based on an overhead rate that is predetermined. The traditional costing system is easier and much simpler but fails to add the cost of non-manufacturing goods that are associated with the production of that point. ( 2 ) Activity Based Costing: Activity Based Costing is a new method in bing. It’s much more complicated that the traditional costing system. ABC gives a much more accurate merchandise cost. Under activity based accounting associated with production of an point is determined and priced. This priced activity is than assigned to every merchandise that requires the monetary values activity for production. Managerial accounting provides directors with the fiscal information needed to find the cost of a manufactured merchandise. ( 3 ) Incremental Analysis: Incremental Analysis is a determination doing tool. It is used for the analysis of fiscal information needed to do an informed determination. In incremental analysis two different options are weighed out in footings of cost/profit and the impact of the result of this analysis will hold on a peculiar determination. It fundamentally points our related cost and gross of each option and the impact this option will hold on future income. After utilizing incremental analysis and taking one option over the other. The cost alteration that occurs due to taking the option is called incremental cost. Managerial accounting provides us with the Numberss needed to compare two different options. pick the right one and analyse the difference in cost. Budgeting: It helps directors program and control costs and grosss. Budgeting is a tool for directors to find how much money demands to be spent in order to bring forth a certain degree of income. Budgeting in simple footings can be called prediction ; in budgeting we prepare a really elaborate statement of fiscal consequences that are likely to go on in a clip period to come. Companies use budget to be after for a future period based on fiscal statements. Managerial accounting provides directors with the fiscal statement for budgeting. Q4. Discuss the basic constituents of the selling procedure utilizing the merchandise or service of your pick as an illustration? Marketing scheme can be described as an activity to place a merchandise. attract clients while advancing the involvement of stakeholders in a concern. Selling makes it possible to pass on the value of a merchandise or service to consumers. Following the basic constituents of marketing procedure is explained briefly utilizing unreal jewellery as a merchandise. ( 1 ) Merchandise Scheme: Methodologies. tools and engineering used by a concern to distinguish and separate its merchandise from its rivals. is called merchandise scheme. In footings of unreal jewellery my scheme would be to depict my merchandise in full item including where it was made. who it was designed by and what metals were used in its formation. I would besides put my merchandise apart by taking appealing packaging and I would endorse the quality of my merchandise by giving warrants. And above all I would supply model merchandise designs and first-class client service. ( 2 ) Pricing Scheme: Pricing Strategy is really of import in selling because it generates a turnover for the company and it’s besides of import because it affects other constituents of selling as good. In footings of unreal jewellery foremost I would make a thorough research on competition monetary values. than I would cipher my concluding cost and choose a pricing aim. I would compare my sale monetary value with that of my rivals. and do certain that my monetary value is lower than the rivals and value of my merchandise is higher than the competition. Initially. I would maintain my profitableness low and will seek to construct clientele base by supplying unbeatable monetary values. ( 3 ) Distribution Scheme: Distribution plays a really of import function in marketing scheme. It involves how good the concluding merchandise is delivered to the consumer. The merchandise must be delivered to the terminal user in the right measure. at the right day of the month and clip. In footings of unreal jewellery most of my gross revenues will be distributed at shows and festivals organized by different entities and a major portion of my gross revenues is besides traveling to be web based. I will reach different transporting companies to happen out the best messenger in footings of monetary value and value. And ship my jewellery through the best medium. at minimal sum of tie. ( 4 ) Promotion Scheme: Promotion Strategy is besides critical portion of selling. A publicity scheme includes all the ways used by companies to supply information about their merchandise in such a manner that it would finally increase the company’s sale. In footings of unreal jewellery I would offer some kind of voucher and publicize my price reduction. Offer free transportation ( when possible ) . keep client dealingss and send out promotional information to bing clients. Q. 5 Discuss the function of societal duty and engineering in the selling map. Social Responsibility in Selling: Being socially responsible for an organisation means that it cares and shows concerns about the people and environment in which they conduct concern. Selling can be described as publicity. merchandising and distribution of a merchandise. Social duties in selling would first of all include truth stating about their merchandise. all the information about the merchandise should be correct and up to day of the month. Companies should be concerned about their environment and take stairss to do a cleaner. Companies should besides demo support for societal causes in selling. Company should market their merchandise in a manner that it doesn’t offend any group of people. Technology in Selling: The technological roar in the past old ages had decidedly revolutionized selling. The cyberspace has created legion selling chances for concerns. Now yearss there are legion selling houses that work entirely on the cyberspace. At first wireless changed selling. than Television and now it’s the age of manus held devices and cyberspace. Sellers now yearss know that changeless technological progresss require development in the selling procedure. With technological progresss it’s much simpler and quicker to acquire client feedback. It is much simpler to present the merchandise to the client and to make market research and keep your trade name repute. Technology had had a great impact on selling.

How to Provide Social Media Customer Service [PODCAST]

How to Provide Social Media Customer Service [PODCAST] Social media: If you have it, you need to be involved. Sometimes, your customers will use the power of social media to bring concerns and tough questions to your attention. Do you know how to handle these often very public situations? Today, we are talking to Agnieszka JaÅ›kiewicz, the social media manager at LiveChat. She’s going to talk about her process when it comes to handling tough customer interactions via social media, and you’ll learn how to provide the best customer service possible with your chosen networks and platforms. Information about LiveChat and what Agnieszka does there. Agnieszka’s favorite story about providing excellent customer service via social media. A good process for providing great customer support, including how to know when to switch to private messages and how to keep track of the questions and concerns that come in. Tips on how to decide which platforms to use as a business. Agnieszka’s best tricks for responding quickly to customer concerns via social media. How to diffuse the situation when a customer is angry and attacking on your social media page. Why it’s important for every business to have some type of social media presence. Links: Agnieszka JaÅ›kiewicz on LinkedIn LiveChat If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Agnieszka: â€Å"I would use the customer service mantra, be where your customers are.† â€Å"People don’t like to wait on social media. They came to social media because they want their query to be answered quickly.† â€Å"If I were to choose one piece of general advice, I would say make one person responsible for answering this queries on social media.†

How to maximise the impact of teaching assistants in primary schools Literature review

How to maximise the impact of teaching assistants in primary schools - Literature review Example For instance, Deployment and Impact of Support Staff in schools (DISS) project at the Institute of Education in London recently carried out a study (Russell, Webster & Blatchford 2013). Their findings proved pupils who received great assistance from TAs usually made poor progress in their academics compared to those received very little support from the same (Russell, Webster & Blatchford 2013). This is because TAS in schools play very little role in the academic teaching of pupils but contribute in helping them understand various contents as well as acquiring essential life’s skills. Mostly, TAs aid in instilling a sense of self-responsibility in pupils thus enabling them to face varied life challenges with confidence that they will overcome if they apply appropriate skills. In a perfect school composition, teaching assistants mostly do about 25% of the entire school workforce. Therefore, it is essential for schools to make the most of the teaching assistants in order to assist pupils succeed not only in their academics but also in making rational decisions while they are outside learning settings. This is by schools coming up with effective strategies on preparing teaching assistants well as well as interaction with pupils to help them achieve higher standards. According to Russell, Webster & Blatchford (2013), schools ought to invest more on preparedness, deployment as well as practice of teaching assistants to ensure they adequately influence pupils positively. For instance, TAs ought to be adequately prepared on how to aid teachers in classrooms as well as understanding different disciplines, which pupils learn in class. It is also essential that teaching assistance receive practice on the nature and quality of their interactions with pupils Russell , Webster & Blatchford (2013). The latter is important as the teaching assistants’ interactions with

Change Paper Essay Example | Topics and Well Written Essays - 750 words

Change Paper - Essay Example changes its overall strategy for success, adds or removes a major section or practice, and/or wants to change the very nature by which it operates† (McNamara, 2009). This paper briefly explains an event in which the organization and the personnel experience change and various steps taken for reaching the goal. I worked in an advertising agency for about 10 years in Dubai as a Production Manager. We failed to meet the deadlines quite often even though we had enough employees and facilities. We have handled reputed brands like PepsiCo, Coca Cola, Unilever, Reckit & Colman like famous international brands and for them timely delivery of goods with highest possible quality was a must. Even though we had increased our manpower and other facilities, still we were unable to meet the deadlines because of the negative passive attitudes of the workers. We decided to implement a complete change in our organization after a top level meeting. We have achieved major breakthroughs in the volume of production after the change was implemented. Workers started work hard to increase their productivity. The quality was never compromised at the expense of quantity. We have started to deliver goods well before the schedules which increased the trust of our clients and business has risen in huge proposition as we forced to open two more production units in Dubai itself. As a Production Manager, even though my responsibilities have increased, I enjoyed the work a lot because of the rewards given to me by the company. My organization promoted me as the General Manager of productions and has given three production managers under by control in order to look after the production matters of the three units we had in Dubai. Change was visible everywhere inside my organization. Workers avoided taking unnecessary leaves and they started to punch their cards well before the start of production. The reputation of the organization has increased a lot so that we started to get several

Paired Reading Essay Example for Free

Paired Reading Essay Paired reading is a research-based fluency strategy used with readers who lack fluency. In this strategy, students read aloud to each other. When using partners, more fluent readers can be paired with less fluent readers, or children who read at the same level can be paired to reread a story they have already read. Paired reading can be used with any book, taking turns reading by sentence, paragraph, page or chapter. Share your examples! Why use paired reading? * It helps students work together. * It encourages cooperation and supports peer-assisted learning. When to use:| Before reading| During reading| After reading| How to use:| Individually| With small groups| Whole class setting| How to use paired reading How to pair students Pair students either by same reading ability or by high level readers with low level readers. Use the following steps to pair high-level readers with low-level readers: * List the students in order from highest to lowest according to reading ability * Divide the list in half. * Place the top student in the first list with the top student in the second list * Continue until all students have been partnered * Be sensitive to pairings of students with special needs, including learning or emotional needs. Adjust pairings as necessary * The reader from the first list should read first while the reader from the second list listens and follows along * The second reader should pick up where the first reader stops. If additional practice is needed, the second reader can reread what the first reader read * Encourage pairs to ask each other about what was read. What was your page about? What was your favorite part? Implementing the strategy 1. Introduce the students to the Paired Reading strategy. This includes: * Establishing a routine for students to adopt so that they know the step-by-step requirements for engaging in paired reading (i. e. Will they read out loud, simultaneously? Will they take turns with each person reading a paragraph? a page? Or will one person read while the other person listens? ). * Teaching students an error-correction procedure to use when supporting each others reading (i. e. re-reading misread words; signals for difficulty). * Modeling the procedure to ensure that students understand how to use the strategy. 2. Ask students to begin reading in pairs and adjust reading speed if reading simultaneously so they stay together. 3. Have students offer feedback and praise frequently for correct reading. 4. Monitor and support students as they work.

Aldous Huxleys Brave New World and Political and Social Ideas :: essays research papers

The characters in Aldous Huxley’s Brave New World represent certain political and social ideas. Huxley used what he saw in the world in which he lived to form his book. From what he saw, he imagined that life was heading in a direction of a utopian government control. Huxley did not imagine this as a good thing. He uses the characters of Brave New World to express his view of utopia being impossible and detrimental. One such character he uses to represent the idealogy behind this is Bernard Marx.   Ã‚  Ã‚  Ã‚  Ã‚  Bernard Marx is a character that represents those that are different from the norm, a character still relevant in today’s culture. He is an archetype of those that are looked down upon as different. He signifies those that look and/or think uniquely. Bernard is the outcast who longs to belong.   Ã‚  Ã‚  Ã‚  Ã‚  Bernard is pretty high up in the social system in Brave New World. He is an Alpha Plus at the top of the caste system and he works in the Psychology Bureau as a specialist on hypnopaedia. Bernard, though, is flawed according to his culture on the inside and out. “’He’s so ugly!’…’And then so small.’ Fanny made a grimace; smallness was so horribly and typically low-caste’'; (46). Bernard’s looks pushed him to be an outsider. His physical insufficiencies cause him to be different mentally. The way that he thinks and acts is different then that of the cultural norm. “’They say he doesn’t like Obstacle Golf.’…’And then he spends most of his time by himself – alone’'; (44). The way that Bernard acts is so different then everyone else in the world in which he lives. In Brave New World being alone is a rare occurrence, and sports are something that everyone participates in. Bernard also thinks of women and relationships differently. Though promiscuity is a normalcy in Brave New World, Bernard sees relationships as a personal thing and does not think of a woman as someone to just have. “’Talking about her as though she were a bit of meat.’ Bernard ground his teeth. ‘Have her here, have her there. Like mutton. Degrading her to so much mutton’'; (45). Bernard gets angry hearing others talking so casually about sexual relations with a woman. Bernard goes against the grain in the way he looks, acts and thinks. He does not follow the cultural standard and is therefore despised and teased, and is labeled a freak.

Achieve dramatic effect Essay

Act three is the boiling point of the crucible. How does Arthur Miller create tension and suspense to achieve dramatic effect?  The crucible was written in 1953 to highlight the atrocities of ‘McCarthyism’, the modern parallel to the Salem witch-hunts. Senator Joseph McCarthy was as determined to hunt out communists, as the Salem judges had been to hunt out witches. Like the Salem judges he sought to extract first confessions and then named of alleged associates. Refusal to denounce others in both communities could be punished as contempt of the committee or court therefore many were forced into self-preservation and started to blame others to save themselves. Most of the crucible is centered on the court and theocracy. It was these strong religious beliefs that made the ‘town’ of Salem, Massachusetts, particularly disrupted by the rumour of witchcraft. Salem was an intensely Puritan village whose religion frowned upon fun; Christmas festivities were forbidden and holidays only meant that they must focus even more time upon prayer and the church. This strict upbringing, without any fun, was partly to blame for the children’s ‘crying out’. The boredom they must have suffered led to their accusations so that they may be at the centre of attention. The puritan religion at that time throve on fear of the devil and had an obsession with sin and damnation. Therefore any other justification for the girls’ behaviour was seen as contempt of the court. It wasn’t until much later that mass-hysteria was considered and concluded to be the explanation if the girls’ behaviour. The cause of Mass-hysteria in this case was the group of children’s boredom; the reason for this is twofold. Firstly it led to dancing and ‘conjuring’ of spirits in the wood and secondly Abigail William’s boredom gave her a need for attention. Abigail’s accusing of several ‘witches’ caused Betty to believe she saw the Devil and a baseless belief, such as this, is often the cause of Mass-hysteria; it begins small with one person in hysteria (Abigail) but travels and inflicts more people and more people. Abigail Williams, a teenage girl, is the most powerful character in The Crucible. During the play she manages to gain control over all but one of the community. However, this person, John Proctor, subjected to Abigail’s power in the past as we find out later on and is the cause of much irony in act three. Abigail is Reverend Parris’ niece, his beliefs and his views of witchcraft change as the play progresses. He goes from being totally against witchcraft and tries in to avoid the subject to trying to convict many witches and those who try to stop the accusations in act three. I think that Parris does this is mainly for self-preservation. The first act of self-preservation in the play was made by Abigail, she accused Tituba, Parris’ slave. I think that she blamed Tituba because she saw it as a way out. I think that when Hale grabbed her up close and asked if she ‘called the Devil’ she replied ‘I never called him! Tituba, Tituba†¦Ã¢â‚¬â„¢ because it released the pressure off of her. The pressure being released and put onto Tituba meant that Abigail was free and was not under questioning. The courts procedures were very strict in Salem. There were two judges, judge Hathorne and deputy-governor Danforth. Danforth strongly believes in the court and is stubborn in his beliefs; he thinks that people are scared of the court because they are guilty. He won’t listen to any reason that may lead him off his path. When Giles Corey’ proposes his deposition to save his wife (which said that Putnam manipulated the girls) is proposed in act three, Danforth sticks to the way he believes is right, the court. He says that he must go through the proper procedure and that he must ‘submit his evidence in proper affidavit’. Miller puts Giles’ deposition in the play for two reasons. I think that the first is to show how difficult it is to be heard and that they could not protest their innocence, this foreshadows the later events. I think the second reason is to create time for the judges to read it. This time creates tension as the audience are waiting to see what will happen with Mary Warren’s deposition, which we know about from act two. Arthur Miller builds up the tension in act three, he uses the tension of the conflict between Danforth, Parris and Hale near the begin and throughout. Theses are three men with different beliefs, rules and procedures, to achieve dramatic effects. He does this by using the conflict to give hope in the audience that the court will crumble.  Later on in act three Miller creates tension by putting Danforth on the spot. He does this by putting Proctor on the scene with his deposition of the evidence of Mary Warren. Again Miller creates tension because we already know from act one about Mary’s character. She is a shy, naà ¯Ã‚ ¿Ã‚ ½ve and subservient girl who wanted to be honest from the start. In act one she says ‘Abby, we’ve got to tell. †¦ We must tell the truth, Abby!’ however Abigail’s strong, threatening behaviour stopped her from owning up, we wonder whether Abigail will do this again.

Angels and Demons †Dan Brown Essay

The novel, â€Å"Angels And Demons† by Dan Brown, is a story of when a world renowned scientist was found butally murdered and a proffessor named Robert Langdon is summoned to identify the mysterious symbol scared into his chest. His conclusion is it was the work of the Illuminati, a secret brotherhood presumed extinct for nearly four hundred years and is now reborn to continue their fight againgst their sworn enemy, the Catholic Church. One of the themes in the book seems to be that science and religion are two sides of the same story. The bible talks about God who created good and evil, warmth and coldness etc. It is not clear whether the book tells us that science proves God, or that science is God, or if the author is just trying to create debate and propose a different point of view on religion. In another book by Dan Brown, â€Å"The Da Vinci Code†, he shows that he is open for new theories on Christianity. The greatest example of devotion is from the Camerlengo, who although was misguided, acts because he believes that he is doing God’s will. The camerlengo masterminds the whole situation, from the antimatter in the Vatican to poisoning the Pope to the deaths of the four cardinals. He believes that if people think the Illuminati has reemerged and is threatening the church, they will return to their faith to the Catholic Church. He truly believes that everything he does has been for the good of the church and that he has been chosen to lead people back to religion and faith. This kind of devotion and determination is also shown in the movie, â€Å"Remember The Titans†, as Coach Boone is determined to unite the races as he believes that the ongoing hatred between the different ethnic groups should stop.

Free Essays on Puritanism

PURITANISM AND THE FOUNDING OF MASSACHUSETTS BAY COLONY Puritans were a group of religious people who founded the colony of Massachusetts Bay in 1628, with dreams of creating â€Å"a city upon a hill† for Godly people like themselves. They had to deal with many obstacles in establishing the colony, such as Indians, disease, and people who simply refused to adhere to their beliefs. Puritanism was the basis for the government and local organization within this New England Colony. The Massachusetts Bay society revolved around Biblical principals to function efficiently. Thus, the Puritans of this New England colony established life in North America for a specific purpose, to create a true kingdom of God on earth. Puritan families and relationships had various similarities and differences in respect to modern day culture. Children were provided for at a young age, but then sent away to a world of apprenticeship and servitude. Much of their society revolved around Calvinistic teachings and social virtue, yet a number of their cultural ideas and laws would be considered quite outdated by today’s standards. Puritans had to deal with many agricultural and cultural problems in their new colony. Forming a new colony was by no means an easy transition and adjustment for these people. They were in a new land with new rules, new resources, and new neighbors. The colony faced a cold winter in shabbily built homes with a famine that led settlers to eat mussels and acorns to live. By spring, Puritans learned to depend on farming as a necessity for survival. Everyday consisted of planting crops, pulling out weeds and harvesting their food. Even young children were involved in the farming tasks and chores including animal care. To begin their new government, so that the new colony would thrive as a civilized society, the Puritans elected John Winthrop as their governor. Their new government was theocratic. The church and the law were technically... Free Essays on Puritanism Free Essays on Puritanism PURITANISM AND THE FOUNDING OF MASSACHUSETTS BAY COLONY Puritans were a group of religious people who founded the colony of Massachusetts Bay in 1628, with dreams of creating â€Å"a city upon a hill† for Godly people like themselves. They had to deal with many obstacles in establishing the colony, such as Indians, disease, and people who simply refused to adhere to their beliefs. Puritanism was the basis for the government and local organization within this New England Colony. The Massachusetts Bay society revolved around Biblical principals to function efficiently. Thus, the Puritans of this New England colony established life in North America for a specific purpose, to create a true kingdom of God on earth. Puritan families and relationships had various similarities and differences in respect to modern day culture. Children were provided for at a young age, but then sent away to a world of apprenticeship and servitude. Much of their society revolved around Calvinistic teachings and social virtue, yet a number of their cultural ideas and laws would be considered quite outdated by today’s standards. Puritans had to deal with many agricultural and cultural problems in their new colony. Forming a new colony was by no means an easy transition and adjustment for these people. They were in a new land with new rules, new resources, and new neighbors. The colony faced a cold winter in shabbily built homes with a famine that led settlers to eat mussels and acorns to live. By spring, Puritans learned to depend on farming as a necessity for survival. Everyday consisted of planting crops, pulling out weeds and harvesting their food. Even young children were involved in the farming tasks and chores including animal care. To begin their new government, so that the new colony would thrive as a civilized society, the Puritans elected John Winthrop as their governor. Their new government was theocratic. The church and the law were technically...

What Makes a Good Villain Heres Your 15-Item Checklist

What Makes a Good Villain Heres Your 15-Item Checklist What Makes a Great Villain? Your Checklist for Writing a Good Bad Guy Nothing makes your hero more heroic than a worthy opponent. So don’t shortchange your villain. Spend every bit as much time crafting him as you do your lead character, if you want your story to work. (Though I will use male pronouns throughout, this applies equally if your main character is a heroine or your villain is female.) Too many novelists give plenty of care to every other element of their story, then create what they consider a deliciously evil villain and wonder why the package seems to fall flat. Often it’s because the bad guy is only that: bad. He’s from Central Casting and might as well be starring in a melodrama, complete with black top hat, cape, and handlebar moustache so we readers can boo and hiss his every entrance. Every other character is real and nuanced and believable, but the second-most important lead spoils the reader’s whole experience. Need help writing your novel?Click here to download my ultimate 12-step guide. Motivation: The Secret Sauce for Creating a Great Villain Don’t let the word scare you. Motivation doesn’t have to be some nebulous theatrical concept tossed about by method actors trying to get into character. It simply means your bad guy needs a reason for being the person he has become. If he isn’t working, it’s because you’ve made him the villain only because he’s a bad person. He does evil things because he’s evil. That’s too easy. Change your thinking. Try something revolutionary. If you just can’t understand truly villainous people, try this: Put yourself in their place. â€Å"Wait!† you say. â€Å"I’d rather see myself as the hero, doing the right thing because it’s the right thing, rising to the challenge, saving the day.† Wouldn’t we all? Well, don’t knock this till you’ve tried it. You’re writing along, and you’ve come to the place where your villain needs to act in some evil way. Your virtual online writing coach has urged you to be sure he has proper motivation. What does this mean? He can’t be bad, do bad, cause trouble just because he’s the bad guy, so what’s made him this way? What’s behind it? You have to know before you have him do whatever it is he’s about to do. Take His Place â€Å"But I’m not a villain!† you say. â€Å"I’m no Dr. Moriarty or Dracula or Simon Legree.† Yes, you are. You have your days. You’ve learned to control yourself, or maybe you’re a person of faith and have found control outside yourself. But you know your true nature, your old nature. We novelists need to become our characters, from young to old, male to female, blue-collar worker to executive, and illiterate to educated. That’s part of the fun of it. Now take that further. When a friend takes credit for something you accomplished, what’s your first private thought? You get over it, I know. You probably say nothing and let it pass for the sake of the relationship, and that’s great. But dwell on that initial visceral reaction a moment. Someone you know well and love and trust lies to you, and there’s no question about it. You’re offended, hurt- crushed really. In fact, you’re infuriated. You bite your tongue because you’re a mature adult. Maybe when you cool down you’ll rationally confront the lie and get to the bottom of it. But for now, entertain that immediate first reaction. Where was your heart and mind then? I’m not telling you to become mean, rotten, and nasty when we’re all supposed to have grown out of that kind of thing by now. But I am telling you to tap into your dark side long enough to know what makes a good villain tick. What Makes a Good Villain? Villains are real people to whom terrible things have happened. Maybe in childhood, maybe in adolescence, maybe later. At some point, rather than learning and growing, their maturation process stunted and stalled. Roots of bitterness and anger sprang up in them. On the surface they may have many, if not most, of the same attractive qualities of your hero. But just beneath the surface fester the qualities you can access in yourself if you allow yourself to. While this may explain the reasons for your villain’s actions, it doesn’t excuse or forgive them. He’s still evil, and he must still be brought to justice. But giving him motivation will make him more than a cardboard cutout. So conjure a backstory for your villain. Make him real and believable and credible- even attractive in many ways. And while you’re writing your story, see how many boxes you can check off on this list of characteristics that pertain to your villain. The more that apply, the more successful your novel is likely to be. Because the more worthy his opponent, the more heroic your hero will appear. Villain Characteristics Checklist: He’s convinced he’s the good guy He has many likeable qualities He’s a worthy enough opponent to make your hero look good You (and your reader) like when he’s on stage He’s clever and accomplished enough that people must lend him begrudging respect He can’t be a fool or a bumbler He has many of the same characteristics of the hero, but they’re misdirected He should occasionally be kind, and not just for show He can be merciless, even to the innocent He’s persuasive He’ll stop at nothing to get what he wants He’s proud He’s deceitful He’s jealous, especially of the hero He’s vengeful Need help writing your novel?Click here to download my ultimate 12-step guide. What would you add to this list of what makes a good villain? Tell me in Comments below.

How do celebrities economically serve the celebrity industry and also Essay

How do celebrities economically serve the celebrity industry and also develop their public personas as commercial assets - Essay Example While the public idolizes or criticizes the stories that they are told by the media, the product that is available for sale in association to the celebrity is given advertising that is associated with that individual. Celebrity is an economic status that drives an industry behind a brand and an identity. As quoted from Todd Gitlin, in Understanding Celebrity by Graeme Turner, the celebrity is the â€Å"familiar strangerâ€Å". A celebrity is someone who has probably never been in the physical presence of a fraction of the people who know his or her name, yet the intimate details of that life is publicized for public consumption as though those details were as important as family and friends. The concept of publicity, both positive and negative creates a media image that defines someone by virtue of information that appears real and tangible, but is essentially no more real than the characterization in a book or in a movie. Stories told are creations of writers and photographers. The importance is not emphasizing truth, but maximizing sales, sometimes at the expense of Celebrity is not based on talent or professional achievement. In fact, â€Å"the modern celebrity may claim no special achievements other than the attraction of public attention† (Graeme, pg. 3). Celebrity status is achieved by the churning of public interest manufactured by media attention. Sometimes this attention is desired, and in other times the attention becomes a machine that cannot be stopped, destroying and re-creating with a will of its own. Who a celebrity is in private is not nearly relevant to the creation of the persona in public. This is the essence of celebrity - that it is created, either by will or momentum. One example of both doctrines being applied is the case of Angelina Jolie and Brad Pitt. When Brad Pitt was married to Jennifer Aniston and chose to leave her for his co-star of Mr. and Mrs. Smith, Angelina Jolie, a media storm that has yet to quell

ELEMENTS OF DESIGN AND STORIES OF SPACE, MEDIA Coursework

ELEMENTS OF DESIGN AND STORIES OF SPACE, MEDIA REPRESENTATION,STEREOTYPES,AND CRITICAL HISTORICAL CONTEXT, ART EUCATION - Coursework Example Many societies in the recent time are struggling with gender roles and positions with women hoping to achieve equity with men (Basten 2012). The initial posting themes also involved the aspect of culture, and especially the Western Culture. Following sources of history relayed through the media in form of advertisement, we are able to identify our culture. The elements of culture are learnable, indigenous people can teach them to people who are alien to a particular civilization. The initial postings explain the role that advertisement plays in the societies and how advertisement influence behavior of adolescents. It seems that the dynamics in advertisement is controlled by changing how we view our history. Education has also been addressed as a theme in the initial postings; these forms of education are achieved through artwork and artifacts in museums. The main type of education being passed by these tools is mainly cultural education. Post 2: Media and Presentations of Gender The most outstanding theme in the postings is the role of the media and that of women. In support of the media, in the past couple of decades children and adolescent are the largest consumers of advertisement with some targeting them directly. These come in the form of entertainment and media technologies. This is mainly because there is a booming market in the media industry that is mainly targeting the youth yet very little is known about their content and objectives. What makes this theme even more relevant is the fact that media and advertisement developers are not clear on the implication of their products on the society. The media aims at facilitating sharing of information across all stages of life but little is done to categorize the information being shared in their platforms. Media through advertisement mainly misleads and misrepresents facts in our history (Basten 2012). The role of women in the society on the other hand is a contentious issue met with different views across the world. The feminists are trying to remodel the rigid norms in the society that degrades women into gender sensitivity. The gender roles in the modern times are viewed as equal and if they were to harm, then they should harm both genders. The postings show how men are fully privileged as opposed to women, the feminists have all the reasons to change the situation around and achieve a more balanced societal environment. Post 3: Advertisement and the End of the World However, some themes mentioned in the posting are weaker and do not have grounds for example the issue of culture and its transmission. The channels of culture transmission according to the initial postings include, museums these reveals tribal arts, folk art and other forms of performances. Each culture has its own unique way of transmitting its own values to its members. Therefore looking for a convectional way of conserving and transmitting culture is not practically achievable. In addition, culture is adopted in a society when it is deemed beneficial by the member s of that particular community. This means that enforcing a culture that is not acceptable in a particular community either through advertisement in the mass media or education systems cannot achieve much success. There is also a tendency of people sticking to their cultural norms and resist change at all costs. The only thing that can change cultural orientation of a particular community is change of approach in their historical background. Changing a cultural setting

Business Policy and Strategic Management Essay Example | Topics and Well Written Essays - 250 words - 2

Business Policy and Strategic Management - Essay Example Starbucks will have to re-think the assumptions on which they based their pre-recession strategies: environmental and industry factors have changed. Strategic surveillance Starbucks follows a differentiation strategy where its basic aim is to produce a brand image within the eyes of its customer through the unique taste of coffee and the exclusivity of all its other products. Currently, Starbuck’s competitors are being favored by a global economy that is slowly recovering from a recession. How the effect of the recession will play out in the long run is difficult to project now, therefore Starbucks must increase its vigilance especially with regards to its day to day activities and their overall impact on its corporate strategy. Special alert control A special alert control is the thorough, and often rapid, reconsideration of the firm’s strategy because of a sudden, unexpected event (Pearce II and Robinson, â€Å"Chapter 13: Strategic Control† Slide 13-10). The economic and financial recession of 2008 greatly affected Starbuck’s key market segments in America and Europe. Surprisingly, the Asian markets were fairly more stable and have continued to grow.

Bank of America Essay Example for Free

Bank of America Essay In a workplace where multiculturalism exists is a diverse and successful workplace. Diversity helps workers and customers to do business freely because majority of customers are comfortable to communicate with people from their own culture. Pacific City Bank a financial company, which is not a diverse bank, has employees from only one culture and this has made way for customers from the same culture to be comfortable to do business with them. From the higher level C.F.O to the vice president of the company everyone is from the same culture. It is positive fact for the customers from the same culture to feel comfortable to communicate and have safety when doing business, but there are many negative effects of not having diversity in a workplace. When your doing business in a multicultural country, it is not viable to stick to doing business only with one culture, as the potential of the company cannot be reached. Customers from other cultures would not be comfortable to do business, as they cannot understand their language or might feel out of place to do business. Whereas Wells Fargo another financial company, which is majorly known for diverse workplace has more benefits compared to Pacific city bank. Customers are more comfortable to bank with Wells Fargo, as they feel comfortable with the choices of diverse people available to communicate with. Wells Fargo’s main goal is to make their customers comfortable while banking with them. By hiring diverse employees, their workers will understand basic methods on how to act in front of another employee or customer from different cultures. Wells Fargo respects other cultures and policies. The company’s council including the Chairman, C.E.O and other senior leaders meet quarterly to establish goals and set up directions when partnering with committee in the areas where there is diversity and market segment diversity. They ensure there is supporting infrastructure and inclusion- related behaviors as the â€Å"work of all† versus the â€Å"work of a few†.

Anatomy of Criticism Essay -- Anatomy of Criticism Essays

Anatomy of Criticism  Ã‚   Introduction In his Anatomy of Criticism, Northrop Frye offers a complex theory that aspires to describe a unifying system for literary criticism. It can be argued, however, that in attempting to delineate such an all-inclusive structure, Frye's system eliminates identity in literature. The present essay takes up this argument and offers examples of how identity is precluded by Frye's system as outlined in Anatomy of Criticism. Structure Vs. Identity In Frye's system, the organizing principles that give literature coherence and structure are derived from the myths of ancient Greece and the archetypal imagery found in the Bible. In his Third Essay, Frye suggests that all literature is based on displacements of these myths. In postulating this, however, Frye denies the individual identity of a work of literature: it becomes merely another abstraction of an axial symbol, an embellished copy of an archetypal myth. This tenet essentially annexes the identity of the writer as well, for every work of literature is seen by Frye as being based on or derived from all other works. The originality of a writer's ideas is denied, and the author's identity is therefore negated. There is no such thing as an 'original' literary identity in Frye's system. For Frye, literature must lead back to the Garden, to mythical symbolism; if a literary work does not displace an archetype, then it is not considered to be literature. Although it seems that Fry e is able to find axial imagery in almost any work, we must ask what his theory of myths excludes. If we look at the works cited in the Anatomy, we see that Frye concentrates much of his discussion on the classics of Western literature (Shakespeare, Chaucer, Milton, T.S. ... ...y in this quote by removing the individual from the question: the immediacy of "Who am I?" is replaced with the more disinterested and impersonal "Where is Here?" But the questioning of identity is central to the Canadian imagination, and is perhaps an axiom of our identity. In decontextualizing and desocializing literature, Frye denies the Canadian literary identity. Conclusion Northrop Frye's theory of literary criticism attempts to include all literature in a structure that totalizes. In doing so, however, identity is excluded: the identity of the writer, the reader, and individual works ofliterature is denied; in denying these identities, Frye perhaps precludes the identity of literature itself.    List of References Used Frye, Northrop (19 ). The Bush Garden. Works Cited: Frye, Northrop. Anatomy of Criticism: Four Essays. Princeton: Princeton UP, 1957.

Origin of Narcocorridos

In the book, â€Å"The Handbook of Texas† Dan Dickey writes that in the late 1940’s and 1950’s when â€Å"Tex-Mex† music became commercialized, so did the Music called â€Å"corridos†. Back then it became popular to hear songs about drug smuggling and violence. Music from the genre corridos which was about drugs and drug smuggling was called narcocorrido, which some would say is â€Å"Mexico’s style of gangsta rap†. An excellent example of narcocorrido would be â€Å"El Avion de la Muerte† (The Plane of Death) performed by Los Tigres del Norte, which is arguably one of the most popular corridos bands in history. Los Tigres del Norte have written and performed many songs throughout their career. This famous Mexican band started in 1968 and was made up of three brothers (Jorge, Raul and Hernan Hernandez) and their cousin (Oscar Lara). They started to play their grandparents’ instruments in bars, and like thousands of immigrants they crossed the border to make it in America. Their first hit came in 1970 and was a song about two rival drug dealers. However, in 1972, their song â€Å"Contrabando y Traicion† (â€Å"Contraband and Betrayal†) became a topic of controversy. Not only was it about drug smuggling but how a woman killed a man before he could abandon her. Why would the act of murder committed by a woman spark such controversy? Bataille’s tells us that, â€Å"Such a divinely violent manifestation of violence elevates the victim above the humdrum world where men live out their calculated lives. To the primitive consciousness, death can only be the result of an offence, a failure to obey† (Bataille, 82). Even before Los Tigres del Norte, there was Rosalino â€Å"Chalino† Sanchez, a renegade artist from Sinaloa, a state in the north of Mexico that is well known for its abundant marijuana fields. Hodgson writes, â€Å"When he was 15, Sanchez shot and killed a man who had raped his sister, and fled to California, where for a while he worked as a ‘coyote', smuggling illegal immigrants and drugs across the border. Only when he was arrested, and spent nearly a year in Tijuana prison, did he discover his skill at song writing. He began composing corridos for fellow inmates, and once outside, found his skills in demand from both dealers and legitimate immigrants. † While not the best singer, his incredible lyricism built his reputation quickly. Having earned his street credibility in jail, he soon afterwards was contacted by famous Mexican drug lords who would commission him to write songs about them and their criminal exploits. To shed some light on this fascination with death, we can turn to writer Margaret Atwood in her book Negotiating with the Dead: â€Å"All writing of the narrative kind, and perhaps all writing, is motivated, deep down, by a fear of and a fascination with mortality — by a desire to make the risky trip to the Underworld, and to bring something or someone back from the dead† (157). Chalino, in this way, had a sought-after ability to immortalize the Mexican drug lords. Chalino, himself, portrayed the brave image of the Mexican cowboy. After dealing with the narcotraf icantes, he acquired both powerful friends and enemies. According to an informer that talked to Martin Hodgson, â€Å"The cartels used the group’s music to lay out a code of conduct for its members: ‘Through the corridos comes the philosophy, how the members of the cartel have to behave. If you listen carefully, the songs tell you what they did wrong. You learn what you have to do so they don’t kill you. ’† At the same time, the death drug-lords became heroes through corridos. Some enjoyed their hero status while still alive, but most of them earned it after death. This returns us again to Becker’s introduction to Human Nature and the Heroic in his book The Denial of Death. He explains, â€Å"†¦ [T]he problem of heroics is the central one of human life, †¦ it goes deeper into human nature than anything else because it is based on organismic narcissism and on the child’s need for self-esteem as the condition of human life. Society itself is a codified hero system, which means that society everywhere is a living myth of the significance of human life, a defiant creation of meaning. † Hence, by commissioning corridistas to write about them, narcotraficantes could satisfy that narcissism and become heroes in their own right.

Corporate Social Responsibility and branding Essay

1. Introduction In this chapter the background of the thesis will be presented and discussed. Moreover, a literature review, research problem and research questions will be introduced in order to get an understanding of the study purpose. This is followed by the limitations and disposition. 1.1 Background The companies of today are very aware of what the public and other stakeholders demand from the companies ´ way of handle their responsibilities (Burchell, 2008). In order to form a strategy for the protection of their brand image and reputation many companies find themselves engaging in Corporate Social Responsibility activities (Kotler and Lee 2005), from now on abbreviated CSR. The desire of doing well and doing good in the society in which the company is operating have been of increasing interest world wide during the last decade. As a result, corporate reporting on social responsibility initiatives can more often be found in companies ´ marketing strategies (Kotler and Lee, 2005). Even though CSR activities are increasing among today ´s organizations there is still lack of a general universally definition of this concept (Crowther and Capaldi, 2008). But in a broad perspective CSR is understood and described as the way companies integrate social, economic and environmental matters into their internal organization (values, culture, decision making and strategy), which leads to establishment of better society, wealth and better practices within the company (Horrigan, 2010). Considering the breadth of CSR it can subsequently be described in many different names: corporate responsibility, corporate sustainability, corporate accountability, corporate citizenship, sustainable development etc (Benn and Bolton, 2011). In a shorter explanation, CSR can therefore be explained as the relationship between a corporation and its stakeholder (Crowther and Capaldi, 2008). Already in 1972 the American professor in Business Administration, Dow Votaw, stated that the amount pages on social responsibility written in our time would fill up a small library. As it turns out, he was right. CSR is here to stay. The idea of taking responsibility beyond what the law demands has increased since the millennial shift (Borglund, DeGeer and Sweet, 2012). Especially big organizations, both in the public and private sectors, are engaging in these kinds of activities (Burchell, 2008). The benefits of a company ´s usage of CSR activities can lead to a better position in the market and a positive return on investment. On top of that of course the benefits for society, such as improvement of life or a cleaner environment (Kotler and Lee, 2005). On the other hand, many view CSR mainly as a step towards a reputation as a responsible business and as good citizens (Burchell, 2008). Either how, risks by avoiding to use this concept can lead to lack of legitimacy for the organization. Meyer and Rowan (1977) also claim that when having a business it is important to be accepted and to be legitimacy in the environment as well as having effective and structured internal processes to survive. According to Grusch (2006) consumers actively scrutinize the local behavior of international companies. Their out-sourced ventures are also being observed, and information regarding possible bad behavior reaches the ears’ of the public much more quickly than it used to. Consequently, to the stakeholders’ awareness and other factors that can have an impact on a company’s survival, it is therefore important for companies to establish competitive advantage. Differentiation is a way to secure competitive advantage. By using a differentiation strategy a company ´s key strengths and core competencies builds up, and this is where CSR has an important role for a company ´s brand as it gets differentiate by incorporating it in the corporate image. This kind of action can generate to better brand attitudes and in the long run this will result in brand loyalty (Grant, 2008). 1.2 Literature review 1.3 Problem discussion As stated in the background, CSR is a burning question among today ´s companies. Stakeholders are starting to put more pressure on companies ´ responsibility in the society they are operating in, therefore, in order to get a competitive advantage CSR has become a major tool in their marketing strategy (Kotler and Lee, 2005). A branding law defined by Werther and Chandler (2005) shows that CSR will evoke attitudes towards the brand. Are these attitudes positive it will be lead to positive purchase decision and loyal customers, which give companies competitive advantage (Roper and Fill 2012). In Kotler and Lee ´s book (2005) Corporate Social Responsibility – Doing the most good for your company and your cause, they are describing examples of well-known organizations that have used CSR to increase their brand value. It has therefore been a shift focus in the CSR debate, nowadays it is more a debate of how CSR activities should be used and how effective it can be used as a branding tool, rather than if companies should use this concept or not (Smith, 2003). Based on the debate the question that arises is therefore: in what way should CSR activities be used in order to be effective for a positive attitude towards the brand? Today there are many studies relating to the area of CSR. Research does suggest there is a positive relationship between CSR and consumer attitudes towards brands and companies (Creyer and Ross 1997; Ellen, Mohr and Webb, 2000; Lacey and Kennet-Hensel, 2010). It is also shown in studies that CSR activities influence how the consumer behave when a certain brand appear in their mind (Becker-Olsen et al., 2006; Nhattacharya and Sen, 2004). However, most of these studies are focusing on people and brand perception in developed countries. The literatures were more specialized of how the CSR influences image of the brand in the western world and how the western public persuaded the brand of the CSR activities. When doing literature research, the amount of research studies about CSR in developing countries were of a narrow amount. No study could be found about CSR ´s link to branding in a developing ´s countries perspective, further, about how the locals ´ (employers of the company and the consumer in the developing country) brand perception of CSR activities are. As the real life stories in Kotler and Lee ´s book (2005) showed that CSR has an effective link to the brand. However, most of the organizations were conducting the CSR activities in the country they operated in and the society had a good knowledge of what CSR is. Likewise, a study showed that the brand would be â€Å"effected† and look different if the consumers were aware of CSR of the companies (Boulstridge and Carrigan 2000). So the question that can be asked and discussed is if it will appear an effective link to a company ´s brand in a country that is not developed? A research gap is therefore identified. If we place and conduct a study conducted in a western world in a developing country ´s context, would the outcome be the same? Would there be a similar link between CSR and branding there? 1.4 Purpose The purpose of this thesis is to get a deeper understanding of the link between a company ´s CSR and its branding in a developing country. Based on the purpose the following research questions will be presented: 1. What kind of CSR activities are being used to effectively increase positive attitudes towards the company ´s brand? 2. In what way is a company ´s CSR linked to its brand in the Philippines? 3. And how do these attitudes create value for the brand? 2. Methodology In this chapter the research methodology applied in this thesis will be discussed. A description regarding the method design of the study will be explained in the following order: research design, data collection, validity and reliability and data analysis. 2.1 Research approach There are three type of studies identified by Yin (2003): exploratory, explanatory and descriptive. An exploratory research design tries to define the research question and form the hypothesis. A descriptive research in the other hand, tries to describe a different characteristic of a phenomena that arises. When doing a descriptive case study the data collection is being guided by theories. When conducting the explanatory research design it is about how it explains course of events and relate how things happened (Yin, 2003). According to Yin (2003) this thesis can be seen as a descriptive research as it will focus on describing what impact CSR has on branding. When using a descriptive research the problem is structured and understood, which means that existing literature about the topic of CSR and branding (Ghauri and Gronhaug 2010). And this kind of research is mainly done when a researcher wants to gain an even better knowledge of a specific topic (Gill and Johnson, 2010). Due to the research purpose, which is to investigate how CSR influences on a company ´s brand in the Philippines this research method fits the best among the three other ways. 3.2 Research design I chose case studies method, because it enhances the understanding of what is going on in a particular case and it can involve a detailed investigation (Yin, 2009). This information that is gained from case studies are therefore relevant to answer some of my problem and research questions as I want to investigate companies ´ CSR activities and observe these activities in order to understand its impact on the brand which is the data collection in my first section of the study. By a case study approach observations of a companies ´ activities can be captured, which is in a way impossible to capture through questionnaires and interviews (Ghauri and Gronhaug, 2010). 3.3.1 The case study In the beginning of March I will travel to the Philippines to carry on an eight weeks field study which will give me the opportunity to study some Swedish/International companies ´ CSR activities and how these activities affect their brand perception by interviewing the consumers and workers in country. The case study will therefore obtain information to fulfill my purpose. The choice of companies: The information obtained will be from companies that use CSR activities in the Philippines. In order to fill the research gap I will be aiming for to study companies with well-known CSR activities. 2.3 Data collection A qualitative method will be used in order to collect the information for this thesis. Regarding to Trost (2005) a qualitative method is described as a method where the interviewer gathers the information on the interviewee ´s feelings, thoughts and experiences. Hence, to the search of a deeper understanding of how CSR affects the brand perception, this qualitative approach fit the purpose of the thesis because it can give me a deep information regarding the employees ´ and consumers opinions and feelings towards CSR in the Philippines and the brand which is the aim of this study. 2.3.1 Qualitative interview design Semi-structures face-to-face-interview. 4.4 Validity in qualitative research â€Å"Descriptive validity refers to the degree to which the actual description holds true† (Ghauri and Gronhaug, 2010 p. 210). Bias: When interviewing the respondents a â€Å"lifting† description of the brand can appear, because they have been chosen to do this certain interview about the companies’ actions. Language is the basic tool of interviewing, and may especially be important in qualitative interviewing (Kvale, 1989). The interviews will be conducted by me in English and since communication is a very important in order to get the information it can appear some small misunderstanding as English is not my mother language. But by conducting a face to face interview, the body language and face expression will increase the validity of the interviews. REFERENCES Kotler, P., Wong, V., Saunders, J. and Armstrong, G. (2004). Principles of Marketing, 4th European edition. New Jersey: FT- Prentice Hall. Burchell, J. 2008. The Corporate Social Responsibility Reader. London and New York: Routledge. Kotler, P. and Lee, N. (2005)  ´Corporate Social Responsibility – Doing the Most Good for Your Company and Your Cause ´, Hoboken, New Jersey. Crowther, D. and Capaldi, N. (2008). The ashgate research companion to Corporate Social Responsibility. MPG Books Ltd, Bodmin, Cornwall Suchman, M. C. (1995) Managing Legitimacy: Strategic and Institutional Approaches. Academy of Management Review, Vol 20;3, p 571-610. Benn, S. and Bolton, D. (2011). Key Concepts in Corporate Social Responsibility. SAGE Publications Ltd: London Werther, W.B. And Chandler, D. (2005)  ´Strategic Corporate Social Responsibility as Global Brand Insurance ´, Business Horizons 48:317-24. Boulstridge, E and Carrigan, M.†Do consumers really care about corporate responsbility? Highlighting the attitude behavior gap.† Journal of communication management, (2000): 359-360 Gill, J and Johnson, P, 2010, Research Methods for Managers 4th Edition. SAGE Publications Ltd Ghauri, P and Gronhaug, K, 2010, Research Methods in Business Studies 4th edition. Pearson Education Limited. Trost, J, 2005, Kvalitativa intervjuer. Studentlitteratur, Lund. Halvorsen, K. (1989). Samhà ¤llsvetenskaplig Metod. Oslo: Studentlitteratur AB Yin, R.K, 2009, Case Study Research – Design and Method. London: SAGE Ellen, P.S., Webb, D.J. & Mohr, L.A. (2006). Building corporate associations: consumer attributions for corporate socially responsible programs. Journal of the Academy of Marketing Science, 34 (2), 147-57. doi: 10.1177/0092070305284976 Creyer, E. H., & Ross, W. T., Jr. (1997). The influence of firm behavior on purchase intention: Do consumers really care about business ethics? Journal of Consumer Marketing, 14(6), 421–32. doi: 10.1108/07363769710185999

Description of Major Figures of the Trojan War

Description of Major Figures of the Trojan War AgamemnonAgamemnon was the leader of the Greek forces in the Trojan War. He was the brother-in-law of Helen of Troy. Agamemnon was married to Clytemnestra, the sister of Menelaus wife, Helen of Troy.AgamemnonAjaxAjax was one of the suitors of Helen and so was one of the members of the Greek force against Troy in the Trojan War. He was almost as skilled a fighter as Achilles. Ajax killed himself.AjaxAndromacheAndromache was the loving wife of the Trojan prince Hector and mother of their son, Astyanax. Hector and Astyanax were killed, Troy destroyed, and (at the end of the Trojan War) Andromache was taken as a war bride, by Neoptolemus, son of Achilles, to whom she bore Amphialus, Molossus, Pielus, and Pergamus.AndromacheCassandraCassandra, a princess of Troy, was awarded as a war bride to Agamemnon at the end of the Trojan War. Cassandra prophesied their murder, but as was true with all her prophecies because of a curse from Apollo, Cassandra was not believed.CassandraClytemnestraClyt emnestra was the wife of Agamemnon. She ruled in his stead while Agamemnon went off to fight the Trojan War. When he returned, after having murdered their daughter Iphigenia, she killed him. Their son, Orestes, in turn, killed her. Not all version of the story has Clytemnestra slaying her husband. Sometimes it is her lover.ClytemnestraHectorHector was a Trojan prince and the leading hero of the Trojans in the Trojan War.HectorHecubaHecuba or Hecabe was the wife of Priam, King of Troy. Hecuba was the mother of Paris, Hector, Cassandra, and many others. She was given to Odysseus after the war.HecubaHelen of TroyHelen was the daughter of Leda and Zeus, sister of Clytemnestra, Castor and Pollux (the Dioscuri), and wife of Menelaus. Helens beauty was so overwhelming that Theseus and Paris abducted her and the Trojan War was fought to bring her back home.Helen of Troy Basics Characters in the Iliad In addition to the list of major characters in the Trojan War above and below, for each book of the Trojan War story The Iliad, I have included a page describing its main characters. Books of the Iliad With Character Lists for Each AchillesAchilles was the leading hero of the Greeks in the Trojan War. Homer focuses on Achilles and the wrath of Achilles in the Iliad.AchillesIphigeniaIphigenia was a daughter of Clytemnestra and Agamemnon. Agamemnon sacrificed Iphigenia to Artemis at Aulis in order to obtain favorable wind for the sails of the ships waiting to sail to Troy.​IphigeniaMenelausMenelaus was the king of Sparta. Helen, the wife of Menelaus was stolen by a prince of Troy while a guest in the palace of Menelaus.MenelausOdysseusCrafty Odysseus and his ten-year return to Ithaca from the war at Troy.OdysseusPatroclusPatroclus was a dear friend of Achilles who put on the armor of Achilles and led Achilles Myrmidons into battle, while Achilles was sulking on the sidelines. Patroclus was killed by Hector.  PatroclusPenelopePenelope, the faithful wife of Odysseus, kept suitors at bay for twenty years while her husband fought at Troy and suffered Poseidons wrath on his return home. During this time, she raised their son Telemachus to adulthood.PenelopePriamPriam was the king of Troy during the Trojan War. Hecuba was the wife of Priam. Their daughters were Creusa, Laodice, Polyxena, and Cassandra. Their sons were Hector, Paris (Alexander), Deiphobus, Helenus, Pammon, Polites, Antiphus, Hipponous, Polydorus, and Troilus.PriamSarpedonSarpedon was a leader of Lycia and an ally of the Trojans in the Trojan War. Sarpedon was a son of Zeus. Patroclus killed Sarpedon.Sarpedon